Foray Motor Group, rated as one of the top 100 UK Motor Dealerships, is a leading multi-site Ford dealership. Following a management buy-out in 2000, the group expanded by acquisition and now has 10 sites across the south west of England.
With a mission to deliver comprehensive customer choice, competitive pricing and unrivalled service, Foray needed the right systems to support their business ambitions. In 2010, it was decided that a coordinated communications strategy was required to support the business's ambitious growth plans.
Following a detailed tender process, Bistech was selected as Foray’s communication partner. Bistech then rationalised Foray’s inbound call management into a single contact centre allowing all sites to operate as one and provide unrivalled levels of service.
The Foray Group then went on to outperform the new car market, with sales up by 19%, compared to market growth of 10.8%. Group IT Manager, Chris Willoughby believes Bistech's converged and centralised communications solution played a major part in that success.