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connection. Innovative insights with the Bistech Blog.

30 Apr 2018

Communication: the beating heart of your dealership

Posted by Scott Delahunty

For Opinion Communication Motor

How the evolution of the connected car buyer is transforming the motor trade.

Although buying a car remains a major financial commitment, today the way we buy, research and own cars is rapidly changing. As consumer trends shift towards greater transparency, availability of information and a pay-as-you-go lifestyle, forward-thinking dealerships are turning to technology to improve customer experience and enhance long-term loyalty.

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