About Foray Motor Group
Foray Motor Group, rated as one of the top 100 UK Motor Dealers, is a leading multi-site Ford dealership. Following management buy-out in 2000, the group expanded by acquisition and now has 10 sites across the south west of England. Its growth and success is largely down to its passion for delivering comprehensive customer choice, competitive pricing and unrivalled service.
Trade in the motor is industry fast-paced and highly competitive, so delivering an exceptional customer experience is crucial for Foray. In 2018, with high call volumes placing increasing demand on the business and ambitious plans for growth, it was time to update. The dealership needed a solution that would improve customer service and future-proof day-to-day operations.
As Foray’s long-term technology partner, Bistech conducted an in-depth strategic communications review. Working collaboratively, Bistech devised a flexible and scalable cloud-based contact centre solution, with fully integrated telephony and robust connectivity to meet the dealership’s business goals.
The business benefits
With the solution now in place, Foray experiences improved system management and responsiveness, giving customers an enhanced service. The financial benefits are also evident - compared to the previous spend on an overflow call system, the new solution provides a significant saving.
In addition, always-on connectivity has completely transformed business efficiency, alleviating the pressures on the IT team and allowing them to focus on other strategic IT projects. And with Bistech’s proactive monitoring behind the scenes, Foray has peace of mind that its systems are always in safe hands.
Looking ahead, adding new sites to Bistech’s robust centralised network is easy - meaning Foray is well-positioned for future growth.