Brand champions.

Joined-up business technology services boost growth for top marketing firm.

About mda
mda is the UK’s leading marketing services provider supporting some of Europe’s biggest brands. Founded in 1987 and acquired by European logistics specialist Staci in 2018, the multiple award-winning company has achieved substantial growth, now possessing five major UK fulfilment centres with 400 team members. Behind this growth is mda’s ongoing investment in specialist infrastructure and IT systems to support its drive for continual innovation and improvement.

The challenge
In 2010, as mda continued to grow and acquire more businesses, the IT team was faced with managing many disparate communication systems from multiple suppliers. These were both time consuming and difficult to maintain - it had to simplify. mda sought a high level of service from a single provider, with extensive geographic reach and a highly reactive technical support team – a big ask. Bistech ticked all the boxes.

The solution
Already in an established six-year partnership, Bistech and mda worked together to unify all communications into a resilient centralised network. Availability is crucial for mda, with up to 25,000 users accessing a mission-critical, fully integrated ERP system every day. With that in mind, Bistech’s network design has business continuity built-in to provide total reassurance.

The business benefits
The move to a centralised network has lowered annual phone costs whilst significantly improving resilience. In addition, business continuity has proven invaluable. For example, when a JCB went through one of its circuits, the secondary backup circuit activated immediately and not a single user was affected.

For mda, having a single point of contact for support is essential. As a fast-paced business, it expects a quick and reliable service, which is exactly what Bistech provides. mda has the peace of mind that its IT services are in safe hands, and the partnership continues to thrive.

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