Just the ticket.

Tailored technology helps growing bus operator transport services to the next level.

About Reading Buses
Reading Buses has been providing transport for residents and visitors to the Thames Valley region for over 100 years. With 240 environmentally friendly buses to its name, it prides itself on a commitment to sustainability, reducing car dependency and improving air quality in the area. As a multiple award-winning operator, Reading Buses has a strong focus on customer service excellence and technical innovation.

The challenge
In 2018, with continued growth central to its business strategy, Reading Buses recognised the need to upgrade its ageing communications systems. The existing solution no longer had the flexibility and capabilities needed to support its ambitious plans.

The solution
With a long-established partnership, Bistech worked collaboratively with Reading Buses to improve communications and mobility across all locations. This included a new cloud-based UC and contact centre solution, incorporating customised real-time reporting and management.

The business benefits
Operating 24/7, the highly available solution delivers enhanced communications, enabling flexible working and business continuity. The scalable solution also allows new sites to be added easily, supporting growth – a key business objective for Reading Buses.

For the customer service team, the real-time reporting enables agents to prioritise their workloads more effectively, boosting morale. And Bistech’s round-the-clock support and monitoring means the IT team can prioritise strategic projects, knowing their IT is in safe hands. Integrating seamlessly into everyday life, the Bistech solution plays an instrumental role in enabling Reading Buses' future development.

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