Service with Style.

Flexible business comms improve customer experience for multi-channel retailer.

About The White Company
The White Company, founded in 1994, specialises in the retail of stylish, beautifully designed white home products and accessories. With a focus on timeless style and impeccable quality, The White Company prides itself on the thought, care and attention to detail that goes into both its products and customer care.

The challenge
With an outstanding reputation for high-quality service, it is crucial for The White Company to deliver a seamless customer experience across every channel – be that in-store or online. By 2004, commitment to this philosophy had resulted in 10 years of successful business growth. Looking ahead, with ambitious plans to continue growth at pace, they needed a technology partner to help develop a long-term IT strategy.

The solution
Following a stringent evaluation process, Bistech became The White Company’s partner of choice. Together, a strategic plan was developed that focused on improving reliability and robustness of the core systems crucial to both business operations and customer service excellence. The initial priority was to update Unified Comms and connectivity across the business.

The business benefits
Efficiency has been transformed throughout The White Company with Bistech’s tailored solution uniting the contact centre, warehousing and all its stores. And the goal of enabling customer service excellence has been achieved through intelligent configuration and prioritisation - meaning that customer queries are handled by the right people, in the right way and within the right timescale.

The White Company now has the inherent flexibility within its IT infrastructure and the support excellence it needs from Bistech to deliver profitable growth. Across the many years of this strong and successful partnership, The White Company has extended its Bistech services in line with its evolving business strategy.

Back to customer list >