Expertly fashioned.

Tailor-made contact centre is a perfect fit for leading retail brand.

About White Stuff
White Stuff, the multichannel lifestyle fashion retailer of clothing, footwear and accessories was established in 1985. Today, with over 130 UK shops and concessions, the brand retains its vision to be better, to be different and to be original whilst also actively supporting local charities through The White Stuff Foundation.

The challenge
Focused on providing a superb customer experience, in 2014, White Stuff wanted to further enhance service by introducing an innovative new contact centre. A centralised service would enable customers to communicate across multiple platforms, including social media. Timescales for launching the new centre were extremely tight and sourcing an experienced, reliable business communications partner became a top priority.

The solution
White Stuff soon discovered that Bistech’s integrity, responsiveness and technical expertise was a perfect match for them. And so Bistech worked tirelessly to deliver the centralised contact centre within the one-week installation deadline. Alongside this, White Stuff required ‘multimedia queuing’ functionality which was also successfully implemented in the same short timescale – even before the desks had arrived!

The business benefits
With a brand-new contact centre and new staff to train, the fast onboarding of the multimedia functionality made a huge difference, making the whole transition much easier. Now that the contact centre is up and running, White Stuff continues to benefit from Bistech’s flexible end-to-end approach, giving them total confidence in the solution today and for the future.


*Photo credit to Jackie Davies -

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