The real cost of AI tokenomics
August 2026
30 minutes
Webinar
Online
The strongest AI strategy isn’t bigger, it’s smarter.
According to Gartner, 50% of GenAI projects are expected to overrun costs due to poor design and planning through 2028.
Most organisations are focused on what AI can do. Fewer are thinking about what happens when usage scales and costs start rising faster than expected.
Every AI prompt, workflow and automation consumes tokens, creating real business costs. The organisations seeing the greatest return from AI aren’t necessarily spending more. They’re designing and governing AI more effectively.
Could AI tokenomics be the missing piece in your AI strategy?
In this demo-led webinar, our experts explore the commercial realities of AI and share practical ways to balance innovation with financial control.
Alongside expert insights, we’ve demonstrated how to gain visibility of AI usage and costs, helping you make more informed decisions as adoption scales.
You’ll discover:
- what is AI tokenomics and why does it matter
- how token consumption translates into real business costs
- the key drivers behind increasing AI spend
- practical ways to monitor, govern and optimise AI usage
- how to scale AI confidently without losing control of costs
AI success isn’t just about deploying new tools, it’s about understanding the cost of AI at scale and ensuring every investment delivers measurable results.
Meet the speakers
Jesse Brett leads the strategy and delivery of Microsoft 365 and Azure at Bistech. He brings deep expertise across cloud architecture, data, AI, automation and security, helping organisations make confident decisions in an increasingly complex digital landscape. Jesse focuses on shaping cloud platforms that are built for scale, resilience and long-term direction.
Dan Birchall helps organisations turn technology conversations into practical business outcomes. With experience supporting customers across connectivity, cloud, communications and Data & AI opportunities, Dan brings a commercial perspective to emerging technology, focusing on where it can create value, reduce complexity and support long-term growth.
Shaun Birrell works with customers to design and deliver technology solutions that are practical, scalable and aligned to real business outcomes. As a Solutions Architect in Bistech's Professional Services team, he bridges the gap between technical capability and operational need, translating complex requirements into clear, workable architectures. Shaun brings a hands-on approach to every engagement, ensuring that solutions are not only well designed but successfully delivered and supported over time.
Next steps
Do you have questions about AI or think something from our webinar could benefit your business? Book a consultation with the Bistech team, and we’ll help you build a strategy that meets your business needs.
Book a consultation