Contact centre solution delivers for leading foodservice provider.

A fresh approach.

Creed Foodservice is an award-winning family-run foodservice provider founded over 50 years ago. With three strategically located distribution centres, it offers national coverage across the UK and prides itself on its fantastic service and the added value it provides across the care, education and hospitality sectors.

The challenge

In 2021, with an on-premise, end-of-life phone system and an excellent reputation to uphold, Creed identified the need to work with a strategic IT partner to help modernise its voice solution. After a thorough evaluation process, Creed selected Bistech as its partner of choice.

The solution

Based on Creed’s business needs, Bistech proposed a cloud-based, feature-rich 8×8 contact centre solution as the most suitable option to enhance both the customer and user experience. With a plethora of advanced call features and analytics, the solution perfectly supports Creed’s mission to consistently deliver the best service for its customers.

The benefits

Creed now has a robust, resilient, futureproof voice solution with maximum uptime. As a result, the volume of support calls has reduced significantly, freeing up time for the IT team to focus on value-added processes for the business.

Looking ahead, the partnership will continue to streamline Creed’s processes and explore further API integrations to drive collaboration and efficiency — all while maintaining its excellent customer service.