Always-on connectivity drives motor dealership success.

The need for speed.

Originally founded as Brooklands Garage in 1946, today JCT600 is one of the UK’s largest and well-regarded car dealers. With 51 dealerships across Northern England, the business represents 21 of the world’s best-known car brands, including Audi, Vauxhall, Mercedes-Benz and Porsche. The independently owned family business has a vision to be “not the biggest, just the best” and takes pride in always delivering first-rate customer service.

The challenge

In 2016, JCT600’s network had been performing poorly and the impact of frequent downtime was being felt across the whole business. The network was slow, unreliable, complicated and inflexible. They had to find a new supplier.

The solution

Aware of Bistech’s pedigree in the motor industry, the team at JCT600 quickly gained confidence in Bistech’s knowledge of the sector and a strong partnership was formed. After careful planning, Bistech implemented a fast, reliable and resilient network across the entire dealership.

The benefits

The value of the always-on solution immediately became apparent, with business efficiency and employee productivity transformed. Similarly, the pressure on the IT team has diminished, allowing them to focus on more strategic projects. And the service team is more profitable, with the ability to upload high-res videos in seconds enabling customers to authorise requests much more quickly.

Looking to the future, the Bistech network will enable JCT600 to leverage the latest showroom technologies through wallboards, digital displays and television streaming — delivering media in the way that the manufacturers demand.