Service with style.

The White Company, founded in 1994, specialises in the retail of stylish, beautifully designed home products and accessories. With a focus on timeless style and impeccable quality, The White Company prides itself on the thought, care and attention to detail that goes into both its products and customer care.

The challenge

With an outstanding reputation for high-quality service, it was crucial for The White Company to deliver a seamless customer experience across every channel — be that instore or online. By 2004, commitment to this philosophy had resulted in 10 years of successful business growth. Looking ahead, with ambitious plans to continue growth at pace, they needed a technology partner to help develop a long-term IT strategy.

The solution

Following a stringent evaluation process, Bistech became The White Company’s partner of choice. Together, a strategic plan was developed that focused on improving reliability and robustness of the core systems crucial to both business operations and excellent customer service. The initial priority was to update communications and connectivity across the business.

The benefits

Efficiency has been transformed throughout The White Company with Bistech’s tailored solution uniting the contact centre, warehousing and all its stores. And the goal of enabling excellent customer service has been achieved, with customer queries handled by the right people, in the right way and within the right timescale.

The White Company now has the inherent flexibility within its IT infrastructure and the outstanding support it needs from Bistech to deliver profitable growth. Across the many years of this strong and successful partnership, The White Company continues to extend its Bistech services alongside its evolving business strategy.

At a glance…

Improve customer satisfaction

Improved customer experience

Customer interactions have been enhanced through optimised contact centre technology.

Increased productivity

Productivity has been maximised with highly resilient and available connectivity.

Future-proofed operations

Operations can now be easily adapted to the changing demands of the global business climate.